Save Ugly
Wilderness Society
Protecting the life our lives depend on.
Save Ugly was just one part of a broader brand relaunch we undertook during our time at the Wilderness Society. The aim was to reach audiences beyond the green bubble.
A quick snapshot of
our Wilderness years.
In 2016, we got the irresistable opportunity to join the comms team at the Wilderness Society. During this time we worked hard to build a culture of collaboration and creativity. Our teams flipped three seats to win a state election, changed deforestation laws, got a threatened species plan for an ugly critter, crowd-funded a fleet of environmental spy drones (and had Google build us a platform to help prosecute the baddies), and growth-hacked our way to the most successful fundraiser in the organisation’s modern history.
“Cate Blanchett’s latest performance is as a turtle that sports a bright green mohawk hairdo and breathes through its genitals.”
“Charming and funny... but the message is important.”
“It’s not just about saving the creatures, but also how to sustain the planet.”