Thoughtography | LaTrobe University
Our solution:
Exposed to art, everyone’s brain reacts differently. We created an interactive experience that transformed your unique brainwaves into art.
Our challenge:
LaTrobe University sponsored the Ai WeiWei and Andy Warhol exhibition at NGV. How do you sell a university known for science, at an art gallery?
Our result:
As a brand awareness and lead capture exercise for the university, Thoughtography was a massive hit.
For the length of the exhibition, the queue never subsided. Some waited up to an hour. 2,000 artworks were created and shared with 2.5 million others.
The idea was endorsed by Ai WeiWei.
"Prepare to be blown away."
- Culture Trip
"Art lovers and tech heads have joined forces."
- Herald Sun
