Save Ugly | The Wilderness Society
Cute and charismatic creatures are good for fundraising.
But not for helping people understand the importance of biodiversity.
So we wrote a catchy song about the forgotten critters that support the web of life.
We persuaded some of the world’s hottest celebs to sing it (thank you).
Then we replaced their hot faces with ugly puppets (sorry).
"Cate Blanchett's latest performance is as a turtle that sports a bright green mohawk hairdo and breathes through its genitals."
- Daily Mail
Results:
Rosario Dawson, Cate Blanchett, Joel Edgerton, Claudia O'Doherty and many more came on board to help.
We snuck our message about biodiversity into Facebook feeds and gossip columns around the world. All on the sniff of an oily rag.
Our PR reach was estimated at 60 million
PR and influencer content was worth $1.8 million in advertising value
Our Facebook video was watched by 2.4 million people.
"It’s not just about saving the creatures, but also how to sustain the planet."
- Washington Post
"Charming and funny... but the message is important."
- The Guardian
Having been an environmental campaigner in Australia in a past life, I must say, dust my nutsack in icing sugar and bathe it in the warm glow of tasteful mood lighting, this is wonderful.
- Tom Young, some guy on twitter.
