Brand Development | Rouser
Rouser launched in 2019 as a rebellious new voice in environmental activism, geared to leverage the global reach of the entertainment industry. We spent a year helping to develop and launch the brand, and pitched dozens of projects to A-list celebrities and directors.
And then.
Well, remember how all your favourite TV shows ceased production in 2020? That happened to us, too. With multiple projects in pre-production, we were shut down by Covid and doomed to forever wonder… what if?
But also climate change. A reminder to the people of Earth that while everything else had stopped. Climate Change definitely had not.
File under: Covid idea.
Rather than sit on our hands, we launched responsive campaign where we created a way for people to spread the message from home.